Public Investment Fund

(Sports Campaign)
KSA

The Public Investment Fund (PIF) is Saudi Arabia’s official sovereign wealth fund and the force behind some of the country’s most ambitious projects—like NEOM, Qiddiya, and the Red Sea Project. This summer, as part of a campaign celebrating its growing impact in the world of sports—both in the region and globally—I was given the exciting task of creating the hero video. It became the centerpiece of the campaign and one of the most rewarding projects I’ve worked on.

Credits:

Editing/Animation:
Mohammad Awwad

Creative Director:
Irina Burres

Project Manager:
Anas Afadar

Agency:
MediaMonks