NEOM
Saudi Arabia

NEOM is an ambitious $500 billion investment project aimed at redefining not only the concept of tourism but also the Kingdom of Saudi Arabia's position on the global map.

Since 2021, I have been dedicated to ideating, leading, and creating high-end social media assets that have significantly boosted the performance of NEOM's accounts across all social platforms.

Design team:

Mohammad Awwad / Mohammad Younes

Creative Directors:

Gavin Stradi / Nada Nassar / Maya Khorchid

Copy team:

Callum Sclinder / Hana Nasrallah / Ahmad Sunbuli

Agency:

Media Monks

NEOM’s Seasonal Campaigns

NEOM maintains a year-round calendar of diverse social campaigns.
One of the most successful was the "What is NEOM" campaign,
which addressed global public awareness and understanding
of the brand's name.

NEOM’s Partnerships

Over the years, NEOM has collaborated with numerous partners.
To celebrate these partnerships, various social media assets
were designed to highlight these collaborations and engage
the audience effectively.

NEOM’s Regions & Sectors

NEOM is big mega-city that is sized bigger than Belgium, hence it’s expected to house multi micro cities and projects that can serve different purposes. Besides working on promoting the general concept of the city and partnerships, big campaign has taken place to promote regional launches within NEOM.



NEOM’s Events & Initiatives

I was responsible for creating social media assets to highlight NEOM's key events and its participation in global forums and exhibitions. These assets were typically corporate in style,
often featuring talking heads, and were carefully crafted to
align with the brand’s identity.